Brand Personality, Voice & Messaging Essay Example | Topics and Well Written Essays - 250 words - 1

Brand Personality, Voice & Messaging - Essay Example For instance, the brand manager will use a concept such as â€Å"inner attractiveness and beauty is what emerges when you eat ABC restaurant pizza.† The advert will create a direct link between the company’s product and personality. The ABC restaurant intends to identify the voice that will clearly define its pizza. The voice will be attractive and will aim at advancing the product popularity over its competitor’s pizza. The use of appealing voice will be of the essence in attracting a huge number of potential customers to the company’s brand. The promotion voice will also help in sending the advertisement message in a clear manner to customers from various social and cultural backgrounds. The use of attractive voice will also aim at creating dialogue between the company managers and potential consumers. The ABC restaurant will also create a messaging map by describing the target audience and market. Although social network has multilayered audiences, the company will use clear messaging mapping in describing its target consumers. Identifying the target consumer will be vital in facilitating reliable interaction between the company and target consumers. Moreover, the restaurant intends to identify and engage in productive interaction with the target market. Productive interaction with the target market will be effective in associating potential customers with the company’s

Marketing strategy Essay Example | Topics and Well Written Essays - 250 words

Marketing strategy - Essay Example Pizza Hut follows this strategy: Starting its operations from Kansas, USA and gradually becoming the largest local fast food leaders they entered in Canadian market by opening it first international franchise. Now, Pizza Hut holds the largest number of its pizza chains around the world. To keep their customers knotted with the restaurant, Pizza Hut introduced a variety of different and refined products to satisfy the taste buds of their customers both at local and international level. Pizza Hut guarantees its customer best pizzas in town at competitive prices. Pizza Hut has targeted specifically those customers or the segment of the society those who like to eat out and has a taste for fast foods. Marketing Strategy of Pizza Hut is aimed to target people that fall in the age bracket of 18-55, love to eat out and never hesitate in experimenting something â€Å"new.† Looking at its international marketing strategy, Pizza Hut has entered the international market with touch of local taste mixed with its traditional recipes. Pizza Hut has positioned itself an international and local fast food leader. It offers variety of different fast food items on its menu. Pizza Hut has gained a strong hold in the local market as well. It is known for introducing new products in the market. Pizza Hut always has the advantage of introducing new products in the food industry therefore; Pizza Hut should focus on bringing something innovative in the market on the basis of their customers’ advices and